PORTFOLIO
Aaron
Jackson
I build the design systems, brand philosophies, and teams that let good work happen at scale—most recently, as Director of Experience Design at DIRECTV.
seeking: roles in creative leadership
16 years relevant experience
based: Atlanta
Shipped work for:
“A design system isn’t a deliverable — it’s leverage. Sixteen years in, my job stopped being about making one screen well and became about making the thing that lets a hundred people make a hundred screens well, without me in the room.”
— on Fusion, Tangerine, and the shift from craft to systems
Here are just a few of my core skills
Design Systems
Strategy, governance, and advocacy
Creative direction
Thoughtful guidance on how to best represent the digital brand
Figma
I host workshops for designers to learn Figma's full capabilities
AI / LLMs
AI integration into organization workflows and design systems
Design thinking
I embrace design as a universal visual language
Brand strategy / development
I drive the visual evolution of the brand in the digital space
Here are some of the products I've designed and projects I've led:
2014
Apple Watch product launch
Human Interface development
2024
Brand re-fresh
Digital experience design
2016-18
AT&T Design System
UI Design & standards
2013-14
iOS
Marketing content production
2013-14
macOS
Marketing content production
2021
Product launch
UX/UI design
2015
Mini-site
Design and prototype
